Dr. Puri has over 28 years of combined industry and teaching experience in sales and marketing. Prior to joining the Asian Institute of Management, he worked at IMT Ghaziabad, Trident, and Novartis in India.


His research papers, case studies and other works have been published in academic journals, magazines, and case publishing houses like Harvard Business Review, Harvard Business Publishing and the European Journal of Marketing. He is the co-author of the book Sales and Distribution Management with Still, Cundiff, and Govoni (published with Pearson).