AIM-WSGSB and the ALT-CFT focus on ecotourism for Global Network Week
On 13-17 October 2014, the W. SyCip Graduate School of Business and the Dr. Andrew L. Tan Center for Tourism of the Asian Institute of Management (AIM) will be holding a weeklong management course on ecotourism for students of the Global Network for Advanced Management (GNAM). This course will be part of Global Network Week, wherein weeklong mini courses all over the world provide an opportunity for students within the network to pursue intensive study on selected topics. Apart from AIM, the GNAM network includes 19 other member schools — including Yale University, INSEAD, London Business School, and Getulio Vargas, among others.
This upcoming ecotourism course is designed to give students the chance to discuss successful business models, environmental ethics, and the proper management of scarce environmental resources. The course is comprised of a one-day classroom session at the AIM, and two on-site visits in Angat, Bulacan and Anilao, Batangas.
"Ecotourism is one of the fastest growing fields in the Philippines. To understand that industry, you have to effectively utilize the lessons learned on the ground. That information though can be applied across cultures in a variety of scenarios."
- Mark Daniel V. Chan, W. SyCip Graduate School of Business
"To remain environmentally sustainable, there must be initiatives to facilitate environmental awareness and protection — programs to mitigate pollution, provide incentives to engage in environmentally sustainable practices."
- John Paolo R. Rivera, Dr. Andrew L. Tan Center for Tourism