The Case Method


“In our classroom, our primary function is to create an atmosphere that will encourage our students to think more boldly, to talk freely, and to act judiciously.

“We must pique their curiosity. Quicken their memory. Provoke their imagination. Challenge their reason. Prick their pride. Build up their self-respect. Make available to them the opportunity to exercise initiative in class and out. Give them room to grow. Chances to make mistakes. Ultimately, the responsibility to shape their own development.”
- Prof. Gaby Mendoza, President (1978-1986) and Dean (1973-1986)


"Without a doubt, AIM enjoys a leading role in this activity."
- Advance Collegiate Schools of Business (AACSB)

AIM programs seek to develop not only fundamental skills and the use of best principles and techniques, but also habits of thought and action, good managerial judgment, and leadership attitudes and values.

AIM inherited from Harvard Business School the culture of Case Method.

Real-Life Learning

As a student, you will analyze facts and explore alternative courses of action. You will be given real-life situations where you apply acquired management skills and, in the process, make decisions and test them. You are encouraged to use both rational and intuitive knowledge and approaches to decision-making. You must actively invest in the whole learning process and, with your professor, draw out opinions, insights, and diverse points of view. As a result, you will develop critical thinking and problem-solving skills.

Recognition of Expertise

In 2010, the Peer Review Team of the Association to Advance Collegiate Schools of Business (AACSB) cited AIM’s professors and case method for their “exceptionally effective practices that demonstrate leadership and high-quality continuous improvement in management education. AIM has developed a very robust expertise in the use of the case methodology throughout its 40 years of academic activity… Very few examples of this expertise (culture, business, and politically consonant cases) exist in the management education industry.”